The purity and freedom with which kids allow themselves to play, draw and imagine has always been admired and sought after as a recurring source of inspiration. For the SS18 collection, the team at Wolf&Rita looked at the work of the American artist Ed Ruscha. We were inspired by his paintings which often combine pure colors with a distinctive typeface and enigmatic and humorous messages. Artists are great examples of independent spirits who look at the world with a simple but sharp eye on its visual culture, much like children do. For this reason, Wolf&Rita presents a new collection full of strong colors and distinctive graphic patterns.

This is our own little homage to this brilliant artist!

Disclaimer: Wolf&Rita is in no way associated with, endorsed by or affiliated to the artist Ed Ruscha or any of its legal representatives and/or companies.